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Facebook Ads Services

With billions of users around the globe, Facebook is not a social media platform you can afford to dismiss. We can help your Facebook Ads and Facebook advertising strategy make the right connections and build loyal customer relationships.

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Make meaningful connections with your target market

Exceptionally granular targeting ensures your brand reaches potential customers. Target your Facebook advertising strategy by interests, behaviors, connections, languages, locations – and even your competitor’s fans. No other platform makes it easy to speak directly to a quality audience.


Measure the power of your Facebook ads

A full Facebook advertising strategy prioritizes your return on investment. Access metrics on your ads’ reach, engagement, clicks, conversions and more. Understanding what’s working and what isn’t will never again be a guessing game.


Control your own ad spending destiny

Facebook advertising is budget-friendly. Through proper, micro-targeting, the cost of clicks and conversions is inexpensive. Plus, you independently determine your own lifetime or daily budget, which can be increased or decreased anytime your advertising strategy needs to pivot.

Did You Know?

Organic marketing through your Facebook business page is simply no longer viable with today’s ultra-connected audience. To leverage the power of a network with 1billion+ daily users, you need to ensure your Facebook advertising strategy evolves.

The average Facebook ads cost-per-click in 2022 is around $0.97
94% of Facebook Ad revenue comes from mobile users
The average conversion rate for Facebook ads is 6.57%
Facebook’s potential advertising reach is 2.11 billion people

Your Facebook Ads Questions... Answered

Let's unravel the essentials of Facebook ads. Explore the answers below to elevate your online business journey.

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What are the best practices for creating engaging and high-converting Facebook ad campaigns?

To create effective Facebook ads, you need to clearly define your target audience to ensure your ads reach the right people. Use compelling visuals and concise ad copy to communicate the value proposition effectively. Incorporate a strong call-to-action (CTA) to encourage user interaction. By A/B testing different ad elements, such as visuals, copy, and CTAs, you can help optimize performance. You should also consider using video ads, which tend to be more engaging and effective with social media audiences. Utilize Facebook's targeting options to reach specific audiences based on interests, demographics, and behaviors. Lastly, monitor and analyze campaign performance regularly, making data-driven adjustments for continuous improvement.

How can I target my audience and maximize the reach of my Facebook ad campaigns?

To maximize the reach of your Facebook ad campaigns, you need to leverage the platform's granular targeting options. Target potential customers based on their interests, behaviors, connections, languages, and locations. Expand your reach with lookalike audiences, allowing you to find users similar to your existing customers. Use Facebook Pixel to track user interactions on your website and retarget them with relevant ads. Consider Custom Audiences to target specific groups like existing customers or website visitors. Continuous monitoring and refining of your ad targeting strategy will help you effectively connect with your desired audience, stretch your marketing budget further, and achieve better results.

What metrics are important when measuring the success of a Facebook ad campaign?

When measuring the success of a Facebook ad campaign, knowing your key metrics is crucial for assessing its effectiveness. The click-through rate (CTR) shows how many users clicked on your ad compared to those who saw it. Conversion rate indicates the percentage of users who completed the call-to-action (CTA), such as making a purchase. Return on Ad Spend (ROAS) measures revenue generated compared to ad spend. Cost per click (CPC) and cost per conversion (CPA) provide insights into cost efficiency. Engagement metrics such as likes, comments, and shares reflect how well the ad resonates with the audience. Regularly monitoring these metrics and comparing your campaigns to each other will help you optimize your Facebook ad campaigns for success.

We do more than just Facebook Ads

Researching and creating your Facebook Ads is just one component of your digital marketing strategy. It's a great start, but if you want to see results from your digital efforts, you need to incorporate your buyer personas into all aspects of your digital marketing strategy. 

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Demystify AI, drive adoption and achieve transformative outcomes.

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Improve an Ineffective Website

Turn your website into a powerful lead generator for your business.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.

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